What happened this month
October was a harder month. Ad clicks rose 9% to 1,169 from 1,073. The one to keep an eye on: Cost per conversion rose 12% to $46.29 from $41.29.
New Every number in the story is checked against your data
Monthly client reports that write themselves.
Wrapline reads your clients' Google Analytics and Search Console, writes the story behind the numbers, and sends a branded report with your name on it.
Free for your first client · No card needed
wrapline.app/r/Kp7x2mQ9aB
Y Your Agency
Northside Dental
Monthly performance report · October 2026
Organic search sessions7,3503% worse than last monthvs last year 6% better than the same month last year
Key events2751% better than last monthvs last year 25% better than the same month last year
Search clicks6,5977% worse than last monthvs last year 17% better than the same month last year
Conversions555% worse than last month
Sessions per day
This monthLast month
Oct 31 · 215
Oct 1Oct 9Oct 16Oct 24Oct 31
The problem
Clients don't read dashboards. They read answers.
Most reporting tools hand you charts and leave the explaining to you. That's the hours you lose every month.
Before
Another dashboard export
- Hours per client copying numbers into slides
- Charts with no context, so clients ask "is this good?"
- Reports sent late when work piles up
With Wrapline
A report that tells the story
- Data pulled in automatically every month
- A plain-English summary of what changed and what's next
- You review in minutes, and it goes out under your brand
How it works
From raw data to sent report in three steps.
1
Connect your sources
Sign in with Google once, read-only, and pick the right property for each client.
Google Analytics 4Search ConsoleGoogle Ads: coming
2
Wrapline writes the story
Each month it compares against the month before, spots what moved, and drafts the summary in the tone you chose.
3
Review, approve, send
Change any sentence you like. One click emails your client a branded link, or let it send on its own.
Checked numbers
The AI can't slip a made-up figure into your report.
The writer only sees your real numbers. Before a draft is saved, Wrapline checks that every figure it quotes appears in your data. A draft that doesn't pass is rewritten, and if it still doesn't pass, a plain template writes the summary instead.
✓“Organic search sessions rose 18% to 12,480.” Matches Google Analytics.
✓“Average position improved by 1.2 to 8.4.” Matches Search Console.
✕“Leads doubled thanks to the new blog.” No such figure or cause in the data. Rewritten.
What you get
Everything an agency needs, nothing it doesn't.
A story, not a chart dump
Every report opens with how the month went, then explains traffic and search in plain English.
Your voice
Pick friendly, formal or data-first per client, and edit any sentence before it goes out.
Your brand first
Your agency name, logo and colour on the report and the email. Free reports end with a small “Made with Wrapline” link; paid plans remove it.
Drafts on autopilot
On the day you choose each month, last month's report is built and waiting for you.
Approve or auto-send
Review every report yourself, or let trusted clients receive theirs automatically.
A link and a PDF
Clients get a private link to the live report, with a one-click PDF to keep or forward.
Pricing
Start free with your first client.
Solo and Agency are for more clients. Or buy a single report if you only need one.
Available now
Free
For trying Wrapline on a real client.
$0
- 1 client, every feature
- Google Analytics 4, Search Console
- AI-written summaries with the number check
- Branded reports, PDFs, scheduling and sending
- A small “Made with Wrapline” link in the report footer
Solo
For freelancers and small agencies.
$29 /month
- Up to 5 clients
- Everything in Free
- No Wrapline link on reports
- A private archive each client can reopen
- Higher daily limits
Agency
For agencies with a full roster.
$79 /month
- Up to 25 clients
- Everything in Solo
- A one-page pitch for winning the retainer
- Higher daily limits
No card is needed to start. Buy one report for $19 if you don't want a subscription. You can cancel a paid plan from the billing page.
FAQ
Questions, answered.
Will the AI make up numbers?
It can't invent one. Every figure in a written summary is checked against your client's real data before the draft is saved. What the check can't tell is whether a sentence puts a real figure on the right metric, so you read every report before it goes to a client. Nothing is sent until you approve it.
Which data sources do you support?
Google Analytics 4, Google Search Console, all read-only. A report can combine several locations for one client, and you can type in figures Google doesn't have, such as leads and revenue.
Can I put my own branding on the reports?
Yes: your agency name, logo and colour appear on the report and on the email. Reports are shared from a private link on Wrapline's address, and reports on the free plan end with a small “Made with Wrapline” link, which paid plans remove. Custom domains aren't available yet.
Where does my clients' data go?
Wrapline reads aggregate monthly numbers (not individual visitors) and stores the report it builds. To write the summary, those numbers and the page and query names are sent to Anthropic's API, which by default doesn't use API data to train its models. Google tokens are encrypted. See the privacy page for details.
What if a client's month was bad?
The summary explains drops as plainly as gains and suggests what to do about them, so a rough month becomes a plan rather than a surprise.